There is a mantra in real estate and retail business
that touts the value
of location, location, location. That axiom is valid in the modeling
profession, as well.
Common sense dictates that it would be tough
to make a career as a bikini model in Alaska. But, most locations choices
require more evaluation.
Ever wonder why a donut shop on one side of the
street flourishes and one on the opposite side of the street fails?
it can be the quality of the product or service. But, just as
important is the location. Workers tend to buy more coffee and donuts
their way to work than returning home. Sounds simple enough. So, how
that apply to a modeling career?
Have you ever considered why most of the
working fashion models have agency
representation in New York?
Or, why a majority of successful swimsuit
models have Florida addresses?
Or, why the stars gather in Hollywood?
why the busiest spokesmodels live in or near Las Vegas?
It is all about
the market. The volume of work has less to do with
qualifications, beauty, and desire than it does about location. It's
about the location of the talent in relationship to the market. Location,
Based on sheer numbers, Las Vegas is the most popular
convention destination in the world. Hollywood is where most movies are
cast. Florida means sandy beaches and a lower cost of living than Southern
California or Hawaii. And, New York is the heart of advertising. Not
everything is done in these locations, but most of the decisions are
in these locations, using talent readily available in these locations.
also brings association and networking. Are you currently networking
with more successful models, photographers, agents and potential
clients? Or, is your circle of associates a local group of other "wanna
be" models, or even family and acquaintances that simply suggest
you look good enough to be a model?
If your goal is to be a working professional
model, here are a few of the
major questions regarding location that require honest consideration:
What are the strengths and weaknesses of your current location?
2) Does your portfolio appeal to those strengths?
3) Can you make a career in modeling in your current location?
4) Would living in a more favorable location be a positive career move?
correct evaluation of the answers to these questions should begin to
provide a guide to your marketability based on where you live. It may
be your qualifications or desirability, getting more jobs may simply
matter of location, location, location........
David Allio - (BIO)
David Allio is an international award-winning photojournalist and digital
artist. His professional portfolio ranges from sports, editorial and corporate
to glamour, fine art and portraiture. Since 1974, his unique photographs
have appeared on album covers, postcards, posters, billboards, calendars,
display advertising and in movies, books, catalogs, magazines and other
periodicals. Outside North American, Allio is best known and honored as
an accomplished traditional and contemporary nude figure artist. In North
American, he is better-known as a professional photojournalist defined
by his vivid editorial and feature images.
Since 1978, this self-taught photographer has been a featured instructor
and lecturer at a variety of photographic workshops and seminars. His
instructional topics have ranged from traditional darkroom techniques
to elements of digital sports photography. His audiences vary from high
school students to senior citizens, and beginning amateur shutterbugs
to career professional photographers. Allio has also been a guest professional
lecturer - along with career photographers from "National Geographic," "Time," and "Rolling
Stone" - at the International Society of Photographers annual convention.
His photography and digital artworks have been exhibited in museums, art
galleries and private shows throughout the United States, in Japan, Australia,
New Zealand and several European countries. An Allio image has been featured
in NY Arts Magazine. And in 2006, an Allio art exhibition was presented
in The Saatchi Gallery, London Contemporary Art Gallery. His original Limited
Edition Prints and Commissioned Works are prized by private collectors
Allio's commercial client list contains several Fortune 100 companies,
including: RJR, Time Warner, UPS, plus ad agencies for General Motors and
Ford. His extensive portfolio contains a variety of celebrities and sports
figures, including: Burt Reynolds, Sandra Bullock, Paul Newman, and Willie
Nelson, winners of both the Miss America and Miss USA pageants, plus professional
football, baseball, basketball, motorsports and golf athletes.
Since the start of the new millenium, Allio has won special awards in
the annual Photography Unlimited international photo competition. A recent
recognition came for a scenic landscape image from Kaua'i, Hawai'i.
Throughout a professional career that spans four decades, he has won an
assortment of American Auto Racing Writers and Broadcasters Association
(AARWBA) awards for motorsports photography. He is a former official NASCAR
photographer and spent 17 years as a contract sports marketing photographer
for the RJ Reynolds Tobacco Company at various AMA, IHRA, IMSA, NASCAR,
NHRA and USHRA series events. Since the mid-1970s, he has served as the
chief track photographer at ten different race tracks, including the Bristol
Motor Speedway. Allio is currently the Chief Track Photographer at the
Las Vegas Motor Speedway.
In November 1999, David Allio was selected by Lycos, Italy, as one of
the top four modern erotic artists/photographers in the world. According
to Tatiana Tartuferi, Editor, Lycos Bertelsmann: "Allio's work represents
a great mix of traditional influences in modern artistic techniques."
In 2001, Allio and his images - photographs and digital artworks - were
the subject of a 30-minute feature broadcast on PBS. The program entitled "Impressions" was
produced by South Carolina Educational Television.
In July 2006, Allio hit the "trifecta" of big-three stick-and-ball
sports magazines by selling photos for publication in Sports Illustrated,
ESPN-The Magazine, and The Sporting News.
Allio is currently a contract photographer with the New York Times, Stephens
Media, Knight Ridder, United Press International/UPI Photo, Gannett, and
Reuters. Professional representation of his digital sports photography
is provided by Icon Sports Media.
Born in 1955 in the Commonwealth of Virginia, USA, David
Allio is a graduate of the University of Virginia with a Bachelor of Arts
degree in English Communications and Visual Arts. When not traveling on
assignment, David and his wife, Jacqueline, a UVaW summa cum laude and
CPA, reside in Kaua'i, Hawai'i.
David Allio - International award-winning photojournalist
and digital artist.